Shopping in Florence:
Where to go and what to buy
Between the beautiful sculptures, the world famous paintings, the stunning buildings and the incredible food, Florence’s winding streets are also home to some of the best shopping in Italy. From antiques and handcrafts goods to the high end fashion designers, Florence has it all right outside Casa Rovai’s doorstep. Here we have a guide to help you find what you’re looking for.
For High Fashion and Brand Names:
Once you center yourself around the Duomo you can get anywhere. The two main streets that are filled with some of the best shopping start right at the Duomo and lead to Piazza Republica. Via Roma is where you will find Gucci, Miu Miu, Pinko, Stefanel and many more on your way to Piazza Republica where Rinascente, Florence’s main department store can be found. More chain stores such as Zara, H&M and Benetton continue to line the streets of Via Calimala and Via Por Santa Maria.
For very high end shopping in the Santa Maria Novella district, Via Tornabuoni and Via della Vigna Nuova are the streets to find the latest from the biggest Italian and international designers.
Santa Croce is the most famous for its leather boutiques and factories. Though you can find leather all over the city, Santa Croce’s Leather Workshop, in the cloister of the church of Santa Croce, is the best place to find the highest quality leather. You can, of course, find bargain worthy leather in the San Lorenzo market, but if you are looking for something better head to Santa Croce. Do not forget to go up and down the little side streets though where you will find fantastic little boutique shops for some very unique gifts.
Handcrafted and Original
Florence, if not for many of its other wonderful features, is very well known for its specialty items. Souvenirs or gifts like marbled stationary is a beautiful and memorable piece to take home and can we found at a place called Zecchi (Via dello Studio 19r) or Il Papiro (Piazza del Duomo 24r). Another very special item comes from an old apothecary located in the Santa Maria Novella Church that has been creating perfumes and aromatic oil blends since the 13th century. Also, you can visit the Oltrarno area for some more beautiful handcrafted gifts that are very unique to Florence and for a large abundance of gold items, visit Ponte Vecchio where you will find a sea of gold among other fun shops and beautiful sites.